2011年3月29日 星期二

Evernote (Finally) Updates Its Web Interface

The Web version also features Notebook Stacks (so you can easily group your Notebooks), a Snipper view (so you can see contents without having to actually open a note), and Autosave.

The Changing (And Growing!) Evernote Demographic

CEO Phil Libin says that only 13% of Evernote users currently use the Web version, and with those statistics in mind, it does make sense that this was the last app for the company to redesign.

But Libin notes that since Evernote's launch, its demographics have shifted substantially. No longer is Evernote solely used by professionals (professionals with their fancy smartphones and native apps, that is). The tool is becoming used by more and more students. For many of them, that means using the Web version - not simply because they're accessing Evernote via the computer lab, but because (and please take note here developers) they don't download software and they prefer the browser.

This update also adds a new feature to Evernote: the ability to share individual notes over Facebook and email. Users will be able to share a note with others - in the words of Libin "share your private brain with the social brain."

The addition of a Facebook share mechanism comes pretty late in the game for Evernote. While startups are often told to include viral loops like Facebook, Evernote has hardly needed such a thing. The company is adding over 26,000 new users a day. Nonetheless, the ability to share notes to a Facebook wall or to a Facebook group will likely only serve to help boost that growth.

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