一個經驗法則正在逐漸成型，那就是如果在網上有100個人，只有1一個人會創造內容，10個人會與其互動（評論或者提供改進意見）而其他89個人僅僅是瀏覽。
It's a meme that emerges strongly in statistics from YouTube, which in just 18 months has gone from zero to 60% of all online video viewing.
這是一個迷因現象從Youtube統計出來的，僅僅在18個月之內已經擴散到了從零到60%的在線視頻觀看。2
The numbers are revealing: each day there are 100 million downloads and 65,000 uploads - which as Antony Mayfield (at http://open.typepad.com/open) points out, is 1,538 downloads per upload - and 20m unique users per month.
數據顯示：以每月2000萬用戶計算每一天有1億的下載量而上傳量只有65,000。——Antony mAyfield 指出這相當於沒1,538個下載中只有一個上傳。3
That puts the "creator to consumer" ratio at just 0.5%, but it's early days yet; not everyone has discovered YouTube (and it does make downloading much easier than uploading, because any web page can host a YouTube link).
這造成了「創造內容者：內容消費者」的比例僅為0.5%，而且這還才剛剛開始；不是所有人都用YouTube(而且下載確實比上傳要容易得多，因為每個網站都能連個youTube的鏈接)。
Consider, too, some statistics from that other community content generation project, Wikipedia: 50% of all Wikipedia article edits are done by 0.7% of users, and more than 70% of all articles have been written by just 1.8% of all users, according to the Church of the Customer blog (http://customerevangelists.typepad.com/blog/).
想想看，其他的由用戶產生內容的社群網站也有類似的統計數據，根據Church的消費者博客 (http://customerevangelists.typepad.com/blog/)顯示維基百科中50%的內容是由0.7%的用戶提供的，而超過70%的文章是喲偶1.8%的用戶撰寫的。
Earlier metrics garnered from community sites suggested that about 80% of content was produced by 20% of the users, but the growing number of data points is creating a clearer picture of how Web 2.0 groups need to think. For instance, a site that demands too much interaction and content generation from users will see nine out of 10 people just pass by.
之前人們認為80%的內容是由20%的用戶製造的，但是新的數據趨勢已經明確地告訴了那些Web 2.0的團隊應該如何思考了。比如，一個十分依賴客戶提供內容和互動的網站會發現10個人裡有9個都是打醬油的。
Bradley Horowitz of Yahoo points out that much the same applies at Yahoo: in Yahoo Groups, the discussion lists, "1% of the user population might start a group; 10% of the user population might participate actively, and actually author content, whether starting a thread or responding to a thread-in-progress; 100% of the user population benefits from the activities of the above groups," he noted on his blog (www.elatable.com/blog/?p=5) in February.
二月份，Yahoo的Bradley Horowitz 在他的博客 (www.elatable.com/blog/?p=5)中指出同樣的情形也發生在Yahoo身上：在Yahoo社群中的討論區列表中顯示，「1%的用戶會創建一個群；10%的用戶會積極在群中討論，也會自己實實在在寫點內容，無論是自己起個頭，或者順別人的頭說說；但是100%的用戶都能從中獲益。」
So what's the conclusion? Only that you shouldn't expect too much online. Certainly, to echo Field of Dreams, if you build it, they will come. The trouble, as in real life, is finding the builders.
那麼，結論是什麼呢？這個你可不能期待網絡給你答案。當然，套用《夢幻之地》（譯者按：一部美國電影）的話說，如果你建了個地兒，人們就會來的。可是問題是，同現實生活中類似，到哪去找這些先驅者呢？
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